The days are gone when marketing was the toughest job. Upon the arrival of internet, everything has gone digital — even marketing. Digital marketing is one of the leading hashtags in social media platforms and it has become inevitable for businesses to stay active. In other words, online marketing has outraced offline marketing in increasing the ROI of businesses.
Considering the buying patterns and increasing disposable incomes in rapidly developing countries, almost all businesses have adopted digital marketing nowadays. Advertising through search engines, social media platforms and website helps in reaching out to potential customers easily. Marketing is effective if and only if our prospective customers see our efforts. Hence, the best practice is to market the products and services digitally since over 50% of the global population spend their time on the internet.
SEO
SEO is so popular that it has become a layman word now. It is the process of optimizing websites to rank higher on SERPs (search engine results pages). An effective SEO tactic is necessary to drive organic traffic to your websites. Website content, blog, infographics, etc. can be optimized for gaining traffic.
SMM
Social media is yet another digital marketing tool to promote your business’ brand awareness, drive traffic and generate leads. Popular social media channels include, but not limited to Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest and Google+.
PPC
Paid ads, promoted tweets, sponsored messages, etc. come under the term Pay-per-Click. PPC is the form of advertisement where per click costs. It allows bringing your Ads to the top of SERPs at a price per click you place. Though it is a tougher form of digital marketing, our team handles it so efficiently.
Content Marketing
Supreme content elevates the quality of your website. Businesses speak through content and the same can be utilized for traffic growth, retaining customers, create brand awareness and so on. Blog posts, press releases, e-books, white papers, online brochures and lookbooks, among others are great examples of content marketing channels.
Email Marketing
Email marketing is an effective way of communicating with customers. This can be done through newsletters, follow-up emails, customer welcome emails, loyalty program promotions, etc.
Online PR
Online PR refers to the method of securing earned online coverage via content-based websites. Though it has many similarities to the conventional PR strategy, it is more effective in sustaining business growth. Some of the tactics in online PR include online review of the business, engage in comments on website, reporter outreach through social media, etc.
