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When doing a site revamping there are several things to check and make sure that your rankings and SEO implementation will not be negatively impacted.
Failing to follow all the actions rightly will confuse search engines and harm your website’s trust.
Create a Back-Up of Your Website
Creating a backup of your existing website before beginning a site revamping. You should make a backup of all theme files, plugins, and databases. That way, if things go wrong, you can revert the website to the last version.
Analyze all website pages
Use SEO tools to see which pages on your site rank highest, which are most visited, and collect your website’s SEO data before changing your site’s design. It will help you compare your site’s performance after making your website changes.
Always do a redesign on a Staging site
Never do the redesign on your existing website. It can cause visitor issues and give you problems in the long run. The most promising strategy is to copy your site and set it up into a temporary URL. Once done; you can start creating changes to it. An alternative would be to switch the domain once all the essential redesign changes are made.
Set Up 301 Redirects
The next step is to do 301 redirects between old and new URLs. it is better to execute proper 301 redirects to ensure that both URLs work and you don’t lose SEO advantages gained from your previous URL. By doing 301 redirects, the old URL will be redirected to the new one is the technical way to tell the search engine that the URL has been changed. Google will not devaluate your earlier SEO efforts.
Launch your new website
Once everything is completed, both design and redirection, it’s time for you to launch the new website.